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Straightforward, concise, and relevant, it gets right to the heart of what this company can offer its visitors. An effective homepage tells your user who you are and what you do as soon as they set eyes on it. If it’s not immediately apparent, we can guarantee that most visitors won’t stick around for long. Building a homepage with a professional feel is a bit like standing in front of a buffet counter with an empty plate, waiting to fill it with all sorts of delicious goodness. This can be very exciting, but if it’s your first time, you might not be sure which things will pair together to create a winning combination.
However, don’t be mistaken, building such a clean design is harder than it looks. A complex or complicated site design can rapidly become outdated. As soon as you make one update, you’ll feel the impulse to go back and make another. Because the straightforward design will resist changing trends, you won’t need to make many changes.
Keywords
Making financial services uncomplicated and accessible to a spectrum of users is no small feat. This home page works based on the incorporation of intelligent design, chatbot technology, and obvious provision of primary audience user journey’s. This example showcases the solution to the common problem facing information-rich websites that have vast quantities of user-generated content, research papers, and experiential content. Features include fast user association and segmentation with easy to process visual support triggers. As you scroll through the home page you can almost put checks against many of the well documented best practices for home page design spanning creative and marketing mediums. The Google Trends home page demonstrates user empowerment through design and clearly led user experience to facilitate stress-free action taking and practical outcomes.
Creative business coach Sean Low schools a reader on why it’s not worth it to take a one-off seasonal styling job that could mess with your brand. We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
Transforming the design process at
This approach could have tipped into the realm of parodying itself, but the dead-pan, blunt tone pairs well with their cybercrime-fighting software. Coworking spaces are popping up all over as an option for those who don't need a traditional office. Many companies are jumping in, hoping to tap into this new market. But many of these businesses don’t realize that a coworking space needs to be more than a room with tables, desks, and chairs. Alley seems to get this — they host events and opportunities to collaborate that bring people together.
A homepage needs to be narrowly focused — speaking to the right people in their language. The best homepages avoid “corporate gobbledygook,” and eliminate the fluff. But before we dive into the 16 examples, let’s dissect some of the best practices of homepage design. From messaging, images and words used, the Slack home page aligns, integrates and works. The core functionality of a home page is to make things simple. Everything on the Slack home page shouts out collaboration, people, and getting started.
Layout #3: Brand statement – perfect for mobile traffic and style brands
They hint at the DNA of your business, and should surround your product or service in a way that can subtly inform your customers’ opinions of you. When done correctly, your homepage should make your website simple to use and easy to navigate. At this stage, your homepage is like a virtual crossroads with each element acting as a road sign, guiding users in the right direction. The aim of the game is to make this part of the user journey so subtle and effortless, your visitors don’t even need to think about consciously taking the next step. Salt Films' website uses a giant hand to select “salt shaker” links.
This is one of a few powerful words you can use to persuade your users to take the next step. Now you’ve caught their attention, your next task is to visually show your visitors what to do next. This is where your call-to-action plays an important role. It provides directions, and tells your users how to move forward. In the space of eight words, Basecamp presents a solution to a problem many businesses will find themselves facing.
This isn’t always easy to convey on a homepage, but Evernote does a nice job packaging many potential messages into a few key benefits. A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements.
Their main call to action button looks very enticing and makes you want to click before you even read it. The website of Limepay did an extremely great job at making the website come ‘alive’, just by using the right colors. The shoe floating on top of the check out adds an extra dimensions to the homepage. Take a look at our top 5 effective layouts to help you optimize your website and achieve homepage success.
What makes a website’s homepage design brilliant instead of blah? Well, it takes more than looks alone — it also has to work well. That’s why the most brilliant homepages on this list don’t just score high in beauty, but also in brains. Lee Wilson is Service Operations Director at Vertical Leap, and has led digital marketing departments since the early 2000’s.
Here are eight tips to de-cheese your small business homepage. Please share links to your innovative homepages in the comments below. Effortlessly manage your online reputation, get more reviews, engage more prospects, improve customer experience and grow sales with Birdeye's all-in-one, award winning platform.
Do you want them to enter their email address into a site contact form? Whatever your goal is, that is the direction your home page should point people toward. Often site owners try to make their home page their everything.
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